Ementa:

A disciplina analisa as principais teorias sobre a criatividade e métodos para estimular a confiança criativa de indivíduos e organizações. Com abordagem multidisciplinar, o programa explorará a teoria da percepção do ponto de vista fenomenológico, uma introdução às contribuições da neurociência para compreensão dos processos criativos e as principais técnicas de solução criativa de problemas (creative problem solving).

Objetivos Gerais:

– Compreender o conceito de criatividade de maneira multidisciplinar

Objetivos Específicos:

– Desenvolver uma visão crítica sobre os processos criativos

– Conhecer técnicas de desenvolvimento de criatividade

– Conhecer técnicas de avaliação de criatividade

Links para os vídeos das aulas gravadas

Conteúdo Programático:

– As quatro dimensões da criatividade: fluxos de comunicação, paisagem, temporalidades e técnicas

(F. B. Josgrilberg, 2020)

– (In)definições sobre criatividade

(Bohm, 2011; F. B. Josgrilberg, 2020; Sinfiel, Gustafson, & Hindo, 2014)

– Ecossistemas criativos

(Weathers, Strayer, David, & Likens, 2013)

– A criatividade a partir de uma perspectiva neurocientífica

(Abraham, 2016; Guilford, 1950; Konkiewitz, 2017; Runco & Jaeger, 2012)

– A criatividade a partir de uma teoria da Enação

(Malinin, 2019; Steward, Gapenne, & Di Paolo, 2010)

– A criatividade e fenomenologia

(Cosmelli & Preiss, 2014; Fabio Botelho Josgrilberg, 2011; Ostrower, 2010)

– Criatividade e fluxos de comunicação

(Cohen & Levinthal, 1990; Csikszentmihalyi, 2007; Flor, Cooper, & Oltra, 2018)

– Criatividade e a paisagem

(Malinin, 2016; Manzi, Durmysheva, Pinegar, Rogers, & Ramos, 2019)(Manzi et al., 2019)

– Criatividade e as diferentes temporalidades

(Galenson, 2009)

– Criatividades e técnicas

– Testes de criatividade

(Metwaly et al., 2017)

– Personagens criativos

Metodologia de Ensino:

Seminários e workshops

Critérios de Avaliação:(CEF, 2015; Cosmelli & Preiss, 2014; Csikszentmihalyi, 2007; Doorley & Witthoft, 2012; Hill, Brandeu, Truelove, & Lineback, 2014; Manzi et al., 2019; Seeling, 2012)(Cosmelli & Preiss, 2014; Simonton, 2018)

Apresentação expositiva

Desenvolvimento de workshops

Bibliografia

Abraham, A. (2013). The promises and perils of the neuroscience of creativity   . Frontiers in Human Neuroscience  . Retrieved from https://www.frontiersin.org/article/10.3389/fnhum.2013.00246

Abraham, A. (2016). The imaginative mind. Human Brain Mapping, 37(11), 4197–4211. https://doi.org/10.1002/hbm.23300

Bohm, D. (2011). Sobre a criatividade. São Paulo: Editora UNESP.

CEF. (2015). Creative Problem Solving Tools & Techniques Resource Guide. Scituate: Creative Education Foundation.

Cohen, W. M., & Levinthal, D. A. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1), 128–152. https://doi.org/10.2307/2393553

Cosmelli, D., & Preiss, D. D. (2014). On the temporality of creative insight: a psychological and phenomenological perspective   . Frontiers in Psychology  . Retrieved from https://www.frontiersin.org/article/10.3389/fpsyg.2014.01184

Csikszentmihalyi, M. (2007). Creativity: Flow and the Psychology of Discovery and Invention. New York: Harper Collins.

Doorley, S., & Witthoft, S. (2012). Make Space: How to Set the Stage for Creative Collaboration. Haboken: John Wiley & Sons.

Flor, M. L., Cooper, S. Y., & Oltra, M. J. (2018). External knowledge search, absorptive capacity and radical innovation in high-technology firms. European Management Journal, 36(2), 183–194. https://doi.org/10.1016/J.EMJ.2017.08.003

Galenson, D. W. (2009). Old masters and young geniuses: The two life cycles of human creativity. Journal of Applied Economics, 12(1), 1–9. https://doi.org/https://doi.org/10.1016/S1514-0326(09)60002-7

Guilford, J. P. (1950). Creativity. American Psychologist, 5, 444–454. https://doi.org/http://dx.doi.org/10.1037/h0063487

Hill, L. A., Brandeu, G., Truelove, E., & Lineback, K. (2014). Collective Genius: The Art and Practice of Leading Innovation (Kindle). Boston: Harvard Business Review Press.

Josgrilberg, F. B. (2020). (In)definições criativas: a criatividade e o ser-ao-mundo. Trama Interdisciplinar, 11(1), 197–209. Retrieved from http://editorarevistas.mackenzie.br/index.php/tint/article/view/14096o

Josgrilberg, Fabio Botelho. (2011). A fenomenologia de Maurice Merleau- Ponty e a pesquisa em comunicação. Fronteiras – Estudos Midiáticos, 8(3), 223–232. https://doi.org/10.4013/6137

Julmi, C., & Scherm, E. (2015). The Domain-Specificity of Creativity: Insights from New Phenomenology. Creativity Research Journal, 27(2), 151–159. https://doi.org/10.1080/10400419.2015.1030310

Konkiewitz, E. C. (2017). Inteligência e criatividade. Brasil: Youtube. Retrieved from https://www.youtube.com/watch?time_continue=13&v=8-N3YVktASw

Lerch, C., & Burger-Helmchen, T. (2015). La créativité décentralisée : le cas d’une entreprise industrielle personnalisant ses produits. Innovations, 48(3), 107–127. https://doi.org/10.3917/inno.048.0107

Malinin, L. H. (2016). Creative Practices Embodied, Embedded, and Enacted in Architectural Settings: Toward an Ecological Model of Creativity. Frontiers in Psychology, 6, 1978. https://doi.org/10.3389/fpsyg.2015.01978

Malinin, L. H. (2019). How Radical Is Embodied Creativity? Implications of 4E Approaches for Creativity Research and Teaching   . Frontiers in Psychology  . Retrieved from https://www.frontiersin.org/article/10.3389/fpsyg.2019.02372

Manzi, A., Durmysheva, Y., Pinegar, S. K., Rogers, A., & Ramos, J. (2019). Workspace Disorder Does Not Influence Creativity and Executive Functions. Frontiers in Psychology, 9, 2662. https://doi.org/10.3389/fpsyg.2018.02662

Metwaly, S., Kyndt, E., & Van Den Noortgate, W. (2017). Approaches to Measuring Creativity: A Systematic Literature Review. Creativity. Theories-Research-Applications. University of Białystok – Faculty of Pedagogy and Psychology. https://doi.org/10.1515/ctra-2017-0013

Ostrower, F. (2010). Criatividade e os processos de criação (25a ed.). Petrópolis: Vozes.

Runco, M. A., & Jaeger, G. J. (2012). The Standard Definition of Creativity. Creativity Research Journal, 24(1), 92–96. https://doi.org/10.1080/10400419.2012.650092

Seeling, T. (2012). inGenius: A Crash Course on Creativity. New York: Harper Collins.

Simonton, D. K. (2018). Creative Ideas and the Creative Process: Good News and Bad News for the Neuroscience of Creativity. In R. . JUNG & O. VARTANIAN (Eds.), The Cambridge Handbook of the Neuroscience of Creativity. Cambri: Cambridge University Press.

Sinfiel, J. V., Gustafson, T., & Hindo, B. H. (2014). The Discipline of Creativity. MIT Sloan Management Review, Winter. Retrieved from https://sloanreview.mit.edu/article/the-discipline-of-creativity/

Steward, J., Gapenne, O., & Di Paolo, E. A. (2010). Enaction: toward a new paradigm for cognitive science. Boston: MIT, 2010.

Weathers, K., Strayer, David, L., & Likens, G. E. (2013). Fundamentals of Ecosystem Science. New York: Elsevier.